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About Us
Turning data into Decisions
Empowering tech innovators with research-driven clarity since 2016.
who we are
We bridge the gap between intuition and evidence.
For the past decade, we’ve been the trusted research partner for startups and technology companies seeking to make confident, data-backed decisions. Our team of seasoned analysts and industry experts specializes in transforming complex market data into actionable insights that drive innovation and growth.
Guidance
Providing clear, actionable recommendations backed by solid market evidence.
our approach
Built on the foundation of both breadth and depth
At the heart of our methodology lies a commitment to comprehensive understanding. By combining robust secondary research with targeted primary insights, we are able to ensure that no crucial detail is overlooked. Because every market research is unique, our partners take a hands-on approach to every project to ensure excellence.
- Deep expertise
- Client-first
- Attention to detail
- Clear communications
- Dynamic approach
- Results-driven
Meet our team
Meet the partners
Our management team brings together decades of combined experience in market research, data analytics, and technology sector expertise. We’re supported by a team that shares our passion for precision and our commitment to delivering insights that matter.
Aaron Rothenberg
Partner
Aaron is a former Investment Manager at a leading Venture Capital firm with 25 years of experience in understanding what makes companies tick. Aaron's super power is asking the right questions that when answered will make the company better execute, become investable, and succeed.
Aaron holds a B.Sc. in Finance and Marketing from Touro International School of Management and an MBA (Magna Cum Laude) from the Hebrew University.
Joseph Konijn
Partner
Joseph is a serial entrepreneur and former software engineer. He has been co-founded several startups, as well as held senior management and strategy consulting positions leading management consulting groups. Joseph's research and analytics skills are highly sought after by startup and corporates, and he is a mentor to many founders and fellow consultants.
Joseph holds a B.Sc. in Computer Science and Mathematics from the Hebrew University and an MBA in strategy from Tel Aviv University.
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Frequently Asked Questions
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